When Boston Scientific ask C. J. B. to tell visitors what their brand stands for, we took on the half-mile challenge, starting by speaking to customers, employees, and the people that walk those corridors every day.
BSC’s products and services meet their customers’ needs, but not everyone understands to what extent. By tailoring the message and using a combination of interactive touchscreens, product displays, and environmental branding we let employees and visitors alike know the impact Boston Scientific has on peoples’ lives. Now, everyone that enters is met with a simple message about an energetic hard working team that makes an amazing product, including investors, doctors, and families looking for a lifesaving solution.